Siddhant Agarbatti
A soulful 90-second brand film created for Siddhant Agarbatti, built around the concept “Shraddha, Suddhata aur Sugandh ka Samnvay – Siddhant Agarbatti.” The film connects incense with faith, purity, fragrance, life’s elements, and divine peace — portraying how agarbatti has traveled across India and become an integral part of devotion.
[Client]
Siddhant Lime
[Year]
2017
[Services]
Creative Direction, Film Production, Cinematography, Music, Editing, Post-Production
[Category]
Commercials
Project Objectives
Present Siddhant Agarbatti not merely as a product, but as an emotion rooted in devotion, purity, and peace.
Portray incense as a bridge between life’s elements, spirituality, and divine connection.
Showcase incense as a ritual deeply woven into India’s cultural and spiritual fabric.
Elevate fragrance into a cinematic journey of serenity, devotion, and cultural pride.
Project Scope
Concept & Planning
Central theme: “Shraddha, Suddhata aur Sugandh ka Samnvay – Siddhant Agarbatti.”
Developed as a symbol of faith, purity, and fragrance, blending the elements of life and divine connection.
Script and storyboard carefully designed to balance cultural authenticity with cinematic elegance.
Production Team
Director: Aman Sukhadia
Director of Photography: Saga Dev
Art Director: Jay
Writer: Sandipa Thesia
Lyrics: Raise Maniar
Music: Mehul Surti
Editor: Aman Sukhadia
Costumes: Dhruvi Sukhadia
Assistants: Mansi Desai
Production: Vipul Desai
Photography: Nainesh Butti
DI: Manoj Singh
Execution Highlights
Cinematography: Warm tones, slow-motion incense smoke, and ambient devotional settings.
Costume & Set Design: Traditional Indian aesthetics to ground the narrative in authenticity.
Music & Lyrics: Original devotional score and lyrics amplifying emotional resonance.
Post-production: Smooth pacing, atmospheric depth, and seamless storytelling flow.
Promotion & Usage
Released as a 90-second brand film on YouTube.
Short teaser edits tailored for social media campaigns.
Still frames and behind-the-scenes (BTS) visuals repurposed as promotional collateral.
Results & Impact
Elevated Brand Positioning: Siddhant Agarbatti became strongly associated with faith, purity, and peace.
Audience Response: Emotional storytelling resonated deeply, praised for authentic cultural tone.
Digital Performance: Increased brand recall and engagement across YouTube and social platforms.
Lessons Learned
For tradition-rooted products, emotional storytelling creates stronger brand resonance than functional messaging.
Cultural authenticity in visuals, music, and lyrics enhances relatability across diverse audiences.
Cross-platform content strategy (film + teasers + stills) ensures maximum reach and sustained engagement.
Snaps From the Project
"Cinesta beautifully brought out the essence of Siddhant Agarbatti. The film is not just about fragrance — it’s about faith, purity, and devotion. Every detail, from visuals to music, carries authenticity and depth. It has helped us strengthen our bond with people across India."
Mr. Vikram Govindbhai Patoliya, Siddhant Agarbatti
