Do Not Pay for Promised Gifts | Matrimonial Scam Awareness Film

A cautionary cyber awareness film warning citizens against paying for fake valuable gifts promised through matrimonial websites or online friendships.

[Client]

Surat City Cyber Crime Cell – Surat City Police

[Year]

2024

[Services]

Concept Development, Scriptwriting, Awareness Film Production, Visual Campaign Design, Motion Graphics, Editing, Sound Design

[Category]

Commercials

Cyber Sanjivani awareness ad about matrimonial website gift scam
Cyber Sanjivani awareness ad about matrimonial website gift scam

Not every connection online is genuine.

And not every promise comes without a price.

This awareness film addresses a rising cybercrime pattern, fraudsters building emotional trust through matrimonial websites or social media, then manipulating victims into paying customs charges, courier fees, or taxes for “valuable gifts.”

The insight was deeply human:

Fraud in this category does not begin with technology.
It begins with emotion.

The communication was designed to break that illusion clearly and directly:

“Do Not Pay for Valuable Gifts Received from Matrimonial Websites / Online Friend.”

Visually, the film maintains the strong Cyber Sanjivani identity, a digital shield symbolizing protection, clean typography for clarity, and a commanding color palette representing authority and trust.

The messaging avoids sensationalism.
Instead, it focuses on empowerment.

By encouraging citizens to pause before transferring money, verify claims, and immediately report suspicious activity to helpline 1930, the film transforms awareness into preventive action.

This ad became a critical piece of the larger Cyber Sanjivani movement, reminding citizens that trust online must be earned, not assumed.

Because in the digital world, protection begins with caution.

Your security is in your hand.

Snaps From the Project

This film sensitively addressed an emotionally manipulative fraud trend that was impacting many citizens. The clear and direct messaging helped strengthen awareness and encouraged individuals to verify before making any financial decisions.

Representative – Surat City Cyber Crime Cell

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