Always Search Smart | Official Customer Care Awareness Film
A powerful cyber awareness film urging citizens to verify customer care numbers only through official websites to prevent online fraud.
[Client]
Surat City Cyber Crime Cell – Surat City Police
[Year]
2024
[Services]
Concept Development, Scriptwriting, Awareness Film Production, Motion Graphics Design, Visual Identity Integration, Editing, Sound Design
[Category]
Commercials
In today’s digital world, fraud doesn’t always come to you.
Sometimes, you unknowingly dial it.
This awareness film addresses a rapidly growing scam trend, fake customer care numbers listed on search engines and unofficial directories.
The insight behind the concept was behavioral:
When facing an issue, people panic.
They search quickly.
They call immediately.
And in that urgency, they trust the wrong number.
Through a bold and minimal visual approach, the film delivers a direct preventive message:
“Always Search Customer Care Number from Official Website Only.”
The design language remained consistent with the Cyber Sanjivani identity, strong blue tones representing digital trust, a protective shield visual metaphor, and high-contrast typography to ensure immediate recall.
The communication was crafted to be:
Simple
Action-driven
Universally understandable
Digitally shareable
The helpline 1930 was prominently integrated to reinforce immediate reporting in case of fraud.
This film reinforced a critical behavioral shift:
Pause.
Verify.
Then act.
Because in the digital age, awareness is the first firewall.
Through clarity of messaging and strong visual branding, Cinesta transformed a simple search habit into a citywide safety practice.
Your security is in your hand.
Snaps From the Project
The campaign effectively addressed a growing digital fraud trend in a clear and impactful manner. The simplicity of the message ensured strong recall among citizens, helping them make safer decisions online.
Representative – Surat City Cyber Crime Cell
