Never Accept the Unknown | Cyber Safety Awareness Film

In the digital world, danger doesn’t knock.
It sends a friend request.

This awareness film was created as part of the Cyber Sanjivani movement to address one of the most common gateways to cybercrime, unknown social media connections and unsolicited video calls.

The insight was simple:

Most cyber fraud begins with trust.

Our creative approach translated this invisible threat into a bold, visual metaphor, a protective digital shield held in the hands of the citizen. The message was direct, unapologetic, and urgent:

“Never Accept Unknown Friend Requests or Video Calls.”
“Keep Your Social Media Accounts Private & Locked.”
“Your Security Is In Your Hand.”

The visual language was intentionally clean and authoritative.
A deep blue palette signified trust and technology, while bright yellow typography ensured immediate attention and recall.

The campaign integrated:

• Clear helpline CTA (Dial 1930)

• Website integration (cybersanjivani.org)

• Bilingual adaptability

• Digital-first formatting for high retention

The goal wasn’t fear.

It was empowerment.

This film reinforced the idea that cyber safety is not complicated , it begins with small, conscious actions. And when citizens take control of their digital behavior, entire cities become safer.

Through strong messaging, strategic design, and clarity of communication, Cinesta transformed a simple warning into a citywide reminder:

Security is not automatic.
It is intentional.