Driving Dreams through Animation
A 2D animated theatrical television commercial produced for Navjeevan Hyundai, Surat (2015). The ad blends dramatic 2D visuals, cinematic storytelling, and a powerful soundtrack to present Hyundai as a brand of innovation, trust, and aspiration.
[Client]
Navjeevan Hyundai, Surat
[Year]
2015
[Services]
Creative Direction, 2D Animation, Storyboarding, Editing, Music, Voiceover
[Category]
Animation
Content
Project Objectives:
Use 2D animation to craft a visually striking and memorable TV commercial.
Deliver a theatrical experience that sets Hyundai apart from traditional automobile ads.
Showcase the brand as aspirational, innovative, and customer-centric.
Project Scope:
Concept & Planning:
The creative idea was to treat Hyundai as a cinematic protagonist, brought alive through 2D animation and theatrical storytelling.
Developed a storyboard with bold frames, dramatic transitions, and stylized character movements.
Script and narrative were shaped to echo the grandeur of a movie trailer.
Production & Animation:
Directed and edited by Aman Sukhadia, ensuring pacing and theatrical flow.
2D Animation by Nilesh Vagasiya and Sagar Narola designed the entire ad, from character motion to environment styling.
The animation highlighted Hyundai cars with heroic angles, sleek movement, and visual exaggeration for dramatic impact.
Music & Voiceover:
Music by Rubin Desai provided a powerful, cinematic score to drive emotion and energy.
Voiceover by Vaibhav Desai delivered in a theatrical, commanding tone, amplifying the grandeur of the visuals.
Promotion & Usage:
Aired on regional television and dealership events in Surat.
Adapted into promotional clips for sales campaigns and launch events.
Stood out as one of the first 2D animated theatrical-style TVCs in the regional automobile market.
Results & Lessons Learned
Results:
Strong recall value due to its unique animated + theatrical format.
Positioned Navjeevan Hyundai as a modern, forward-thinking brand.
Audience feedback praised its cinematic treatment and memorable animation style.
Lessons Learned:
2D animation, when combined with theatrical storytelling, can make automobile ads iconic and timeless.
Dramatic sound design and voiceover are critical in supporting animated visuals.
Animated commercials allow for creative freedom while still delivering trust and reliability messaging.
Snaps From the Project
"Cinesta gave Hyundai a larger-than-life presence on screen through 2D animation and theatrical storytelling. It set us apart in the market and left a strong impression."
Marketing Head, Navjeevan Hyundai Surat
