Behind the Campaign: How Cinesta Brought Cyber Sanjivani 2.0 to Life

Cyber Sanjivani 2.0 aimed to educate citizens about digital wellness and online safety practices while reducing Surat's rising cybercrime rates. The challenge was multifaceted: how do you reach diverse audiences—from students and senior citizens to industrial workers and homemakers—with a consistent, engaging message that sticks?​

Our team at Cinesta conceptualized a 360-degree campaign that blended traditional outreach with cutting-edge digital strategies. The result was a multi-platform movement featuring cyber vans, street plays, influencer partnerships, interactive quizzes, dedicated websites, audio-visual content, hoardings, pamphlets, and social media activations.​

Creative Execution: Every Touchpoint Mattered

We designed over 250+ brand ambassadors' creative assets, produced awareness videos and an audio track titled "Cyber Suraksha," and created eye-catching placards, pamphlets, and digital banners in both Gujarati and Hindi to ensure linguistic inclusivity. Our team handled everything from scriptwriting and filming to post-production, animation, and platform optimization.​

The campaign's visual identity was bold yet accessible, using the tagline "Your Security is in Your Hand" to empower individuals to take control of their digital safety. We produced interactive content including cyber safety tips on OTP/CVV protection, QR code scams, phishing attacks, ransomware, and fake loan apps—all delivered in formats designed for maximum retention.​

The Numbers Speak: Unprecedented Reach

The impact of Cyber Sanjivani 2.0 exceeded all expectations. The campaign achieved:​

• 25+ crore cumulative reach through 250+ social media influencers​

• 20 lakh offline reach through workshops, street plays, and cyber van activations​

• 17.89 lakh website visits on cybersanjivani.org​

• 23,598 participants in the interactive cyber quiz​

• 1.11 lakh YouTube views​

• 2 lakh pamphlets and 1.25 lakh books distributed​

• 57 street play performances across Surat​

Recognition and Impact

This campaign earned Surat Cyber Cell the Skoch Silver Award at the national level and the Police Gaurav Excellence Award 2021 at the state level. In a proud milestone, the Surat City Commissioner of Police personally felicitated Cinesta for our pivotal role in campaign design and execution, recognizing our creative contributions that made the initiative a resounding success. More importantly, 124 citizens who contacted the Cyber Crime Cell during the campaign period received refunds totaling ₹1.02 crore, proving that awareness directly translates into protection.​

At Cinesta, we believe that powerful storytelling can drive real social change. Cyber Sanjivani 2.0 wasn't just about creating content—it was about building a movement that made Surat safer, one citizen at a time. This project reaffirmed our commitment to using creative excellence not only for commercial success but for meaningful community impact.​

As we continue to expand our work across India and beyond, projects like Cyber Sanjivani 2.0 remind us why we do what we do: to make brands and communities visible, empowered, and secure.​

For media inquiries or project collaborations, contact Cinesta at www.cinesta.in